Katy Perry is making a statement — with a semi-truck. An enormous golden truck with “Katy Perry – Prism – 10-22-13” emblazoned on its sides, top and back was spotted in Los Angeles on Monday, as pointed out on Twitter by fan and musician Adam Lambert.

Perry herself encouraged fans to keep an eye out for the shiny viral campaign and confirmed the truck announces the title of her new album and its release date. “Find the #PRISM semi, take a picture and I’ll RT you,” she promised, catnip for her Katykats. “Don’t worry, Los Angeles is just the first stop on the map.”